The days are gone, where you can just stuff your pages with keywords, highlight with h1, h2 tags, bold, italicize, use SEO plugins etc to rank better in Google. With Google Panda update rolling every month and making huge changes, it’d be difficult to rank in Google unless you’ve good link-building strategy and quality content. Panda is a domain-specific penalty which tries to distinguish between low-quality sites and high-quality sites.
Webmasters, Publishers, Content writers are very busy these days scratching their heads trying to figure out why their sites are sinking in Google SERP’s. Google Panda is an algorithm update which was rolled in February, 2011 and reached version 3.4 by this March. It continues to effect the ratings of the websites in Google search results and SEO is taking a hit according to some webmasters. You can find more information on the above on this wiki page.
After reading some articles on the web, I found out that many authors have given their view on “How Google Panda Update effects your website” and remedies to overcome Google Panda effect.
Here is a list of my perception of what you can do to overcome Google’s over-optimization penalty in 3 SEO tips.
- Tip #1 : Experts view on Google Panda and SEO
- Tip #2 : SEO Tactic every Blogger should Implement
- Tip #3: How AuthorRank effects Google’s query-independent results
[box type="info" border="full" icon="none"]Tip #1 : Experts view on Google Panda and SEO[/box]
Cyrus Shephard, Carson Ward, Jim Boykin are the 3 SEO experts who’ve tried to understand Google Panda effect and expressed their views on how to overcome it.
Cyrus Shephard says that any over-doing of SEO technique comes under over-optimization, according to Google. According to Cyrus, if your keywords are similar in title tag, URL tag, Inbound anchor text, that will definitely result in decreased rankings as this will not look natural.
Carson Ward talks on the importance of building legitimate link profiles. He says “penalties are imminent” if you’ve too many links that are from low-quality sites and too-much exact match anchor text.
According to Jim, “the popular “short cuts” of today are the popular penalized networks of tomorrow… there will always be someone who will create a network (of others sites they control, or their new friends control, or of near expired domains, or blogger groups, etc) and that someone will start selling links, and advertising, and it will catch on, and they will sell to everyone and it will become so interconnected that it will cause its own algorthymitic penalty, or it will get popular, and get the eyes of Google on it, and then it will get filtered, or there will be exact match penalties, or entire site penalties.”
He emphasizes the importance of long-tail keywords as 95% of the traffic derived will be from long-tail keywords and only 5% from short-tail keywords. In the long run, more the content-rich pages, more the chances to rank for long-tail keywords.
[box type="info" border="full" icon="none"]Tip #2 : SEO tactic every Blogger should Implement[/box]
Ok. I understand your difficulty when I say “quality content“. 95 out of 100 are simple content writers and bloggers (mostly non-English speakers like me from countries like India, Pakistan, Philippine etc) and only the remaining few are great content writers or experts like Darren Rowse, Joost de Valk, Jim Westergren (from countries like USA, UK, Canada, Europe etc).
So here’s a simple tip on how to write great SEO content optimized for search engine results. All you’ve to do is write your post in your own words (that means unique content) and finish it as if you’re expressing your views on the subject. Then do a research on Google Adwords and find a suitable “keyword” (preferably more than one word) related to your post and place it suitably. Don’t try to over-stuff this keyword or over-optimize with more than one keyword.
[box type="info" border="full" icon="none"]Tip #3 : How AuthorRank influences Google Panda[/box]
AuthorRank is Google’s way of linking your identity with your content. You must be seeing pictures of authors beside Google’s search results, which is also part of Google’s AuthorRank. Here’s one sure method to display your picture beside Google’s search results.
You can see more information in the link to see the difference between Google’s query dependent and independent results. AuthorRank also influences the PageRank attribute of Google’s algorithm and the link graph carries an additional weightage according to the author.
The Agent Rank patent, which is behind AuthorRank, clearly states that an author can have different rank by topic. So you might be ranking higher in AuthorRank for one topic (say eg: SEO) but may be ranking less for another topic (say eg: geology).
You can see more in the article on why to use AuthorRank, how Google calculates AuthorRank or why AuthorRank is real etc.
You can prepare for AuthorRank by claiming authorship (mentioned in the article above), producing great, quality, unique content, engage on Google+ and other social networking media.